In Studio
In Studio
For 30 years, denim has been an icon of the Bardot wardrobe. Worn low, cut wide, washed dark or distressed, each generation has made it its own. A lot happens in three decades of denim. Waistlines rise and fall, legs swing from second-skin to supersized and washes fade out then return darker than ever. There have been strategic rips, frayed hems and more than a few comeback silhouettes along the way. What hasn’t changed is denim’s hold on the wardrobe. Few pieces have the same staying power.
The shapes change. The attitude shifts. But there’s always that one pair you reach for year after year. You know the ones. That is part of what has kept denim at the heart of Bardot all this time. Not because it stands still, but because it evolves with the women wearing it. The same thinking runs through Bardot’s design philosophy: always moving with her, meeting her where she is and designing for the way she wants to dress now.
Now, Bardot’s denim heritage enters a new era: Denim 030.
For 30 years, denim has been an icon of the Bardot wardrobe. Worn low, cut wide, washed dark or distressed, each generation has made it its own. A lot happens in three decades of denim. Waistlines rise and fall, legs swing from second-skin to supersized and washes fade out then return darker than ever. There have been strategic rips, frayed hems and more than a few comeback silhouettes along the way. What hasn’t changed is denim’s hold on the wardrobe. Few pieces have the same staying power.
The shapes change. The attitude shifts. But there’s always that one pair you reach for year after year. You know the ones. That is part of what has kept denim at the heart of Bardot all this time. Not because it stands still, but because it evolves with the women wearing it. The same thinking runs through Bardot’s design philosophy: always moving with her, meeting her where she is and designing for the way she wants to dress now.
Now, Bardot’s denim heritage enters a new era: Denim 030.
Designed in Australia and crafted in Turkey, the collection brings together a curated edit of six styles, each informed by decades of denim expertise and the little details that earn a pair permanent status.
Denim 030 is less about reinvention, more about refinement.
Familiar blue washes sit alongside deep indigo, washed black and true black. Signature straight legs meet low-rise proportions, relaxed shapes, wide legs and the sculptural barrel silhouette. Each feels current but considered with longevity in mind.
Designed in Australia and crafted in Turkey, the collection brings together a curated edit of six styles, each informed by decades of denim expertise and the little details that earn a pair permanent status.
Denim 030 is less about reinvention, more about refinement.
Familiar blue washes sit alongside deep indigo, washed black and true black. Signature straight legs meet low-rise proportions, relaxed shapes, wide legs and the sculptural barrel silhouette. Each feels current but considered with longevity in mind.
MID-BLUE
Denim in its most familiar form. Picture a pair of jeans and chances are, this is the wash that comes to mind. It plays well with white shirting, soft neutrals, bold colour and almost anything else in the wardrobe. The chameleon of denim, really.
DARK DENIM
Deep, saturated indigo brings a more polished point of view. Clean and minimally distressed, the rich, inky rinse sits somewhere between jeans and trousers, pairing the comfort of the former with the pulled-together look of the latter.
BLACK & WASHED BLACK
Black denim has always been the cooler, edgier member of the family. It may be monochrome, but it is far from one-note. Washed black feels nonchalant, while deeper black is sleeker and more inclined to stay out late. One leans undone, the other polished.
MID-BLUE
Denim in its most familiar form. Picture a pair of jeans and chances are, this is the wash that comes to mind. It plays well with white shirting, soft neutrals, bold colour and almost anything else in the wardrobe. The chameleon of denim, really.
DARK DENIM
Deep, saturated indigo brings a more polished point of view. Clean and minimally distressed, the rich, inky rinse sits somewhere between jeans and trousers, pairing the comfort of the former with the pulled-together look of the latter.
BLACK & WASHED BLACK
Black denim has always been the cooler, edgier member of the family. It may be monochrome, but it is far from one-note. Washed black feels nonchalant, while deeper black is sleeker and more inclined to stay out late. One leans undone, the other polished.
This is the denim already revered, refined.
Our most enduring icon, renewed.
SHOP 030 DENIM →
This is the denim already revered, refined.
Our most enduring icon, renewed.
SHOP 030 DENIM →
